it is the delivery or the distribution of a media content like audio, video or else.
mainly it is meant to be the distribution of content through physical media (DVD or BLU-RAY)
the distribution process?
- The idea is created for the movie
- The outline is created and is used to promote interest in the idea
- A studio or independent investor decides to purchase rights to the film.
- People are brought together to make the film (screenwriter, producer, director, cast, crew).
- The film is completed and sent to the studio.
- The studio makes a licensing agreement with a distribution company.
- The distribution company determines how many copies (prints) of the film to make.
- The distribution company shows the movie (screening) to prospective buyers representing the theaters.
- The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement.
- The prints are sent to the theaters a few days before the opening day.
- The theater shows the movie for a specified number of weeks

like warner brothers or Disney